Dear all,

there's often the discussion on how to communicate "Sustainability" - to consumers, broader public, employees, etc.

At a conference recently I saw an interesting presentation by LGMi. They design games to communicate sustainability. This sounds quite simple, but they take it very far. They actually turn real scientific sustainability reports and scientific studies into games;

e.g. they designed a game where you are the manager of a company and have to increase profits while reducing CO2 - based on real data.

Its an interesting approach worth checking out, especially if your working on big academic report on sustainability issues and don't know yet how to make people actually read and think about it!


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What a nice approach, Thomas. Thank you for sharing it!

On the same topic, there is a very interesting article by Ginnie Guillen and Enrique Perez named "Activating social innovation for sustainability through a playful approach". It was recently published in a Portuguese journal, and further information can be found here:

Dear Thomas,

Thank you for sharing this link, quite interesting this approach.

It reminded me about "The Fun Theory":

It is a great idea, but as you rightly point out, could work well for internal corporate communications. On a B2C audience level, though, this would just cater for a niche audience.

We need to start thinking about 'emotional' rather than 'rational' communications. Facts, although necessary are rarely compelling enough to drive change. Inspiration, passion and emotion, on the other hand, is what drives peoples' aspirations and goals in everyday life.

You are right Damian; nevertheless, how about communicating in a more emotional way but with real facts? For instance, talking about how many animal get killed due to plastic bags?

Thanks Luca

I think this is the traditional approach and the one we need to get away from at a "consumer level". How many mainstream products can you think of that prompt emotion through guilt? As Jonathon Porritt put it recently, "It's clear to me that we're never going to scare people into living more sustainably! We have to be able to demonstrate just how dynamic and aspirational such a world could be - and that we've still got time to deliver it."But if I'm in a meeting with the CEO of the most powerful supermarkets (B2B) I will certainly use facts and  your suggestion.

So, we first have to recognize that there are two levels of audiences and the one we are failing enormously to address with the sustainable message is at the consumer or lifestyle level.

Hi Damian!

We agree: we are moving to a proactive strategy rather than continue sowing guilt (Coca-Cola, "The Fun Theory" design sustainable lifestyles, etc.) Anyway, beyond pointing blame, I think being supportive with the pain of those suffering from "lack of sustainability" is important on some level.

I, similarly, think we can mix quantitative variables in such positive and aspirational messages about sustainability: I mean, changing the message we might ask: How many animals are we going to save today? How many trees will be born today thanks to you? how much CO2 will you avoid sending to our atmosphere today? How many years of life will increase your actions to your family?

system in this areas of sustainability in any of the various names it as come to assume an important role one  all frots of the global society in policieson business and domestic spaces and the future hope this ope and not give up what is fair and necessary

The our techologies can  easily meet our neet without shelter financial sustainability means using materials systems that can save the natural cycles 

Hello colleagues.

I am focusing increasingly on sustainability discourse from affection, understanding what moves the heart, the spirit of every human being, to better design a message (for example, a message to look after the planet )

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