• Identify critical environmental and social impacts associated with current consumer trends, consumption patterns and lifestyles across different global contexts;
  • Encourage the transition to a resource efficient future by communicating and fostering innovation for more sustainable ways of living.

BIG2050 was launched at Rio +20 in June 2012, and has begun to collect promising practices of sustainable ways of living from around the world. Through multi-stakeholder workshops, this project will explore the environmental and social impacts, consumer trends and aspirations, and future visions of more sustainable lifestyles across 5 global region and nationalities: China, Colombia, Ghana, the Philippines and Germany.



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